Prepared food sales have risen, with 63% of grocers noting an increase over the past six months, and 69% of them view their prepared food options as a competitive differentiator. The primary drivers of these purchases are convenience and cost.
Table of Content
Doppio Market Flash: Prepared Food Trends (Apr '24)
- 69% of grocers say their prepared food options are a differentiator against the competition.
- 81% of shoppers said restaurant apps are easier to order from that grocer apps.
- 9+ trips per month for a loyal prepared food shopper.
State of Digital Grocery: April 2024 Digital Performance Synopsis
- $76.1 billion in grocery sales in Apr 2024.
- $10 billion in digital grocery sales in Apr 2024.
- $165.4 average digital grocery basket size in Apr 2024.
- 71% of shoppers expect household budgets to be tight over the next 3 months.
Methodology
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