Private brand strategies need an overhaul. According to recent research by Grocery Doppio, less than 40% of grocers are satisfied with their private brand performance, and internal resources and budgets remain a significant barrier to success. To improve private brand sales, grocers must increase their digital marketing efforts, yet only 6% are increasing their private brand marketing budgets.
Join Grocery Doppio, Wynshop, and FMI for an informative webinar on the current state of private brand growth in the US grocery industry. During this webinar, our panelists will discuss the key challenges and opportunities facing grocers in growing their private brand business, including: