The Pandemic dramatically accelerated digital growth for the grocery industry, with sales growing 3x+. As shopping habits ‘normalize’ we see digital deceleration as shoppers head back to the store.

Incisiv’s Grocery Doppio platform benchmarks the digital performance of grocery retailers on a monthly basis. The full half-year digital performance of the industry report, which was released on July 27, will be the basis for this session.

Join Grocery Doppio and our partner Wynshop on August 11 for a walkthrough of the findings of the State of Digital Grocery Performance Scorecard for H1 2022. In this session, we will detail key data points around the performance of the grocery industry for the first half of the year and will highlight significant trends, including:

• ​​The performance of digital, including the state of pickup/delivery.
  Digital sales are down 13% quarter on quarter in 2022.

• The impact of inflation on shopper spending across categories and channels.
  Digital basket sizes have shrunk considerably in the first half of 2022.

• The effect of supply chain inefficiencies on the bottom line.
  $11 Billion in digital sales was lost in H1 2022 due to unavailable items.

In addition, we will provide an outlook for the remainder of 2022 and provide recommendations for how to maximize the digital channel.