Collection

Digital Sales

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Executive Perspective

Executive Perspective: In Conversation with Sam Wagar

In this interview with one of the sharpest minds from the grocery industry, we spoke about eCommerce Boom, Customer Analytics, and Digital Profitability, among other key topics.
Research Report

State of Digital Grocery Marketing: Unlocking Private Brand Growth

Grocery Doppio conducted research to understand how U.S. grocers view the current opportunity and challenges in growing their private brand business. The analysis was conducted in Q4 2022.
Research Report

State of Digital Grocery: The Media Monetization Opportunity

Grocery Doppio conducted research to understand how US grocers and their CPG partners view the current opportunity and challenges in monetizing retail media. The analysis was conducted from July 2022 - August 2022.
Research Report

Annual Digital Maturity Benchmark

Incisiv's annual Digital Maturity Benchmark assesses top grocery retailers' digital channel capabilities. The benchmark is composed of the top grocery retailers across 4 different industry sub-segments. This is a summary of the key findings of 2021.
Research Report

State of Digital Grocery: Growth at the Cost of Profitability

Incisiv and Wynshop partnered to assess the performance of the online business for US-based grocery retailers. The analysis was conducted between April 2021 - June 2021.
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Performance Scorecard

December 2023: State of Digital Grocery Performance Scorecard

Digital sales increased in December. 69% of all grocery sales were digitally influenced. Third party delivery apps held steady, pickup improved.
Performance Scorecard

October 2023: State of Digital Grocery Performance Scorecard

Digital sales were ~$11 billion in October 2023. Third-party platform sales dipped below 16% for the second time this year. Average digital grocery baskets dipped in October 2023.
Performance Scorecard

Q3 2023: State of Digital Grocery Performance Scorecard

Digital sales hold steady. Basket sizes up by 12% in Q3 over Q2 but items in basket reduced. Third-party spending fell to an all time low.
Performance Scorecard

December 2022: State of Digital Grocery Performance Scorecard

Digital sales were 16.7% of overall grocery sales in December 2022. Digital grocery sales slightly grew by 4.8% in December 2022, compared to November 2022.
Performance Scorecard

2022 Performance Scorecard: State of Digital Grocery

Digital sales contribution to overall grocery sales witnessed a dip until May 2022, as shoppers returned to the stores. Digital sales picked up from June 2022, witnessing the highest contribution of the year in November 2022 (17.1%).
Performance Scorecard

November 2022: State of Digital Grocery Performance Scorecard

Digital sales were 17.1% of overall grocery sales in November 2022. Digital grocery sales significantly grew by 24.6% in November 2022, compared to October 2022.
Performance Scorecard

October 2022: State of Digital Grocery Performance Scorecard

Digital sales were 14.9% of overall grocery sales in October 2022. Digital sales significantly grew by 12.4% in October 2022, compared to September 2022.
Performance Scorecard

Q3 2022: State of Digital Grocery Performance Scorecard

Digital sales improved this quarter. Digital grocery sales grew by 14.4% in Q3 2022 compared to Q2 2022. Q3 2022 digital sales at $30.2 billion accounted for 13.4% of overall grocery sales.
Performance Scorecard

August 2022: State of Digital Grocery Performance Scorecard

Digital sales were strong. 13.6% of all August 2022 grocery sales were digital. There was a 10.6% increase in digital grocery sales in August 2022 compared to July 2022.
Performance Scorecard

July 2022: State of Digital Grocery Performance Scorecard

Digital sales continue to increase this month. 12.9% of all July 2022 grocery sales were digital. There was a 5.7% increase in digital grocery sales in July 2022 compared to June 2022.
Performance Scorecard

June 2022: State of Digital Grocery Performance Scorecard

Digital sales slightly increased by 6% in June 2022, compared to May 2022. June 2022 digital sales at $8.8 billion accounted for 12.5% of overall grocery sales.
Performance Scorecard

May 2022: State of Digital Grocery Performance Scorecard

Digital sales accounted for 15.2% of total grocery sales at the start of the year (Jan 2022). Due to the increase in in-store traffic over the past five months, the proportion of digital has slowed down.
Performance Scorecard

April 2022: State of Digital Grocery Performance Scorecard

March 2022 digital sales at $10.4 billion accounted for 15.1% of overall grocery sales. After recording significantly high digital sales in March 2022, there was a huge dip in April 2022 with digital sales accounting for 13.4% of overall sales.
Performance Scorecard

March 2022: State of Digital Grocery Performance Scorecard

March 2022 digital sales at $9.6 billion accounted for 14.1% of overall grocery sales. After a slight dip in February 2022, digital sales this month recovered to January 2022 numbers ($10.4 billion).
Performance Scorecard

February 2022: State of Digital Grocery Performance Scorecard

February 2022 digital sales at $10.4 billion accounted for 15.2% of overall grocery sales. Digital sales declined by 7.7% in February 2022, compared to January 2022.
Performance Scorecard

H1 2022: State of Digital Grocery Performance Scorecard

Digital sales at the beginning of the year (Jan 2022) were 15.2% of total grocery sales. We've seen the share of digital decelerate over the last six months. However, digital sales are still on track to cross 20% of all grocery sales by 2026.
Article

Digital Grocery Continues Slow Burn Growth

Digital grocery is recapturing customers’ hearts, minds, and wallets.
Article

Omnichannel Excellence: Navigating the Shopper-Centric Future of Grocery

Uncover essential strategies for grocers navigating the increasingly shopper-centric future, from the surge in digital sales to unlocking the potential of omnichannel shoppers.
Article

Omnichannel Shoppers Spend Much More Than Single-Channel Shoppers

On average, omnichannel grocery shoppers spend 1.5x more than their single-channel counterparts.
Article

The Future of AI in Loyalty: Enriching Experiential Customer Experiences

This article will delve into the legacy of old loyalty programs. With the evolving customer landscape, loyalty programs have to become more experiential to capture customers' engagement and fuel sales through loyalty programs.
Article

Albertsons Q2 FY 2023: Resilience and Growth Amid Challenges and Investments

In the second quarter of fiscal year 2023, Albertsons demonstrated a robust performance, achieving a 2.1% year-over-year revenue increase, with total revenues reaching $18.3 billion.
Article

Strategic Fulfillment: Paving the Path to Online Profitability

Discover the key to grocers' digital success, prioritizing strategic fulfillment. Propel your digital sales by embracing strategic fulfillment, leveraging data-driven insights, adopting AI, and focusing on customer-centricity. Reshape your online presence and unlock profitability in the dynamic digital landscape with our exclusive insights.
Article

Why Are Small Grocers Leading the Digital Delivery Charge?

Small grocers are outpacing large grocers in the percentage of digital orders fulfilled via delivery. Why?
Article

Private Brand Success Requires a Digital Marketing Revamp

Private brands are key to modern grocers’ growth strategies. Ongoing success, however, requires an overhaul of traditional digital marketing approaches.
Article

4 Benefits of Personalization in Digital Grocery Industry

Offering unique and tailored experiences to customers, or ‘personalization,’ is a critical capability that will separate the leaders from the laggards. This article looks at four key benefits of personalization in the digital grocery industry.
Article

5 Ways Innovative Packaging Can Help Unlock Digital Growth

By addressing critical gaps in package design, grocers can reduce their carbon footprint and environmental harm while increasing sales.
Article

Ahold Delhaize Strides Toward Digital Profitability in 2025

The global grocery giant has made it an enterprise-wide goal to reach digital profitability by 2025. Uncover the ongoing investment helping it reach its lofty objective.
Article

The Inside Scoop on Digital Basket Size Increases

Average digital basket size is soaring, up nearly 40% year-over-year in January. Find out what is driving this massive increase.
Article

2022: Digital Grocery Year in Review

2022 was a tremulous year in grocery, with acquisitions, labor struggles, changing shopper demand, digital disruption, and more altering the competitive landscape. Look back at 2022 and benchmark your evolution against your peers.
Article

5 Benefits of Automation in Digital Grocery Industry

In this article, we bring to you some of the key benefits of automation in the entire digital grocery space.
Article

Digital Grocery Order Value Soars

Grocery Doppio reports that digital sales created the $30 billion mark ($30.2 billion) in Q3, representing a 14.4% increase over Q2’s performance. On the surface, this rise in overall digital grocery value suggests that consumers are relying on digital for a larger percentage of their grocery shopping needs.
Article

Is Media Monetization the Key to Replacing Lost Margin?

While digital commerce allows grocers to provide next-level service and convenience, its razor-thin margins have many grocers looking for ways to increase profitability. One way savvy, forward-thinking grocers are beefing up the bottom line is through retail media monetization.
Article

5 Challenges faced by Grocers while Leveraging Consumer Data

Consumer data empowers grocers to both retain existing consumers and gain new ones. However, consumer data can also bring in its own set of challenges for grocers. In this article, we examine some of these challenges.
Article

5 Biggest Digital Grocery Industry Players in Category Management

There are many grocers in the industry who have created a benchmark with effective digital category management. Here, we bring you some of these massive digital grocery industry players.
Article

5 Major Players Acing Consumer Data Space in Digital Grocery

Now that consumers have completely accepted online grocery shopping, brands have to up their game to meet consumer expectations and retain loyalty. This article brings to fore five major industry players that are leveraging customer data to enhance customer experience.
Article

5 Benefits of Leveraging Consumer Data in Digital Grocery

This boom in online grocery shopping enables grocers to collect a large pool of consumer data, which they can use to understand their needs and expectations while ensuring profitability and loyalty.
Article

5 Challenges of Third-Party Delivery Faced by Grocery Retailers

Every good thing comes with its own set of hurdles, and third-party delivery solutions are no exception. Here, we bring you 5 challenges that grocers face as they embrace third-party delivery platforms.
Article

Profitability Remains a Concern among Grocers Despite the Boom in Digital Sales

Digital growth has come at the cost of profitability. With digital projected to rise to 20% of overall sales by 2025, grocers will need to focus their attention on improving their digital execution.
Article

Top 7 Trends Shaping the Future of Online Grocery Industry in 2022

With grocers working hard to keep up with the challenges, here are some of the top 7 trends that will shape the future of the grocery industry in 2022.