Digital Maturity Leaderboard

Incisiv's 2021 Digital Maturity Benchmark assesses top grocery retailers’ digital channel experience and capabilities across four key areas (Research & Discovery, Online Ordering, Frictionless Fulfillment, 360-Degree Service).

Leaders

offer the richest maturity within and across retail segments. They lead in adoption of differentiated experiences, and are functionally mature across most assessment areas.

Challengers

offer a seamless digital maturity built on a solid foundation of capabilities. They offer some differentiated experiences, but lack the depth an coverage of leaders.

Followers

offer a basic digital maturity, addressing most table-stake capabilities. Their experiences lack depth, and are light on adoption of differentiated capabilities.

Laggards

offer a severely lacking digital maturity, missing even some basic table-stakes functionality.

Leaders
‍offer the richest maturity within and across retail segments. They lead in adoption of differentiated experiences, and are functionally mature across most assessment areas.

Challengers
offer a seamless digital maturity built on a solid foundation of capabilities. They offer some differentiated experiences, but lack the depth an coverage of leaders.

Followers
offer a basic digital maturity, addressing most table-stake capabilities. Their experiences lack depth, and are light on adoption of differentiated capabilities.

Laggards
offer a severely lacking digital maturity, missing even some basic table-stakes functionality.