This report offers a comprehensive analysis of five key friction points hindering digital grocery growth, with actionable insights for improvement.

Table of Content

Summary Why should you download this report Survey Demographics Download
 

Summary

This report offers a comprehensive analysis of the critical challenges hindering the expansion of online grocery shopping. This essential study for grocery retailers navigating the complex landscape of digital commerce provides invaluable insights and data-driven analysis of the key friction points impeding growth.

The report identifies and thoroughly examines five crucial areas of friction: digital performance, inventory visibility, delivery availability, curbside pickup, and substitutions. Each of these areas is analyzed in depth, revealing their significant impact on customer satisfaction, revenue, and overall business performance.

Beyond identifying these friction points, the report offers actionable insights and strategies for overcoming these hurdles. It includes an executive perspective that emphasizes the importance of creating a seamless omnichannel experience and aligning all aspects of grocery operations to deliver the "perfect order."

 

Why should you download this report

  • The report provides crucial insights into the major pain points affecting digital grocery shopping, offering a comprehensive understanding of the challenges facing the industry.
  • It highlights the significant financial implications of these friction points, with projected losses in the billions due to issues like inventory visibility and delivery availability.
  • The report offers a deep dive into consumer behavior and expectations in online grocery shopping, crucial information for improving digital strategy and operations.
  • It provides actionable strategies and insights for overcoming the identified hurdles, making it an essential resource for grocers looking to enhance their digital operations and customer experience.
  • The executive perspective included in the report offers high-level insights on creating a seamless omnichannel experience, providing strategic direction for aligning grocery operations with evolving customer expectations.
 

Survey Demographics

The report's findings are based on comprehensive surveys conducted in July 2024, involving 1,104 US shoppers and 103 grocery executives. This dual perspective provides a balanced and thorough view of the digital grocery ecosystem, combining consumer expectations with industry insights to deliver a complete picture of the current market dynamics.

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