The report explores key insights into how the fall season, inflation, and economic conditions are shaping consumer behavior and grocery retail strategies

Table of Content

Summary Why should you download this report Survey Demographics Download
 

Summary

Consumer spending patterns for the fall season remain steady despite inflation with many shoppers planning to maintain or even increase their spending. Shoppers are showing mild optimism and are eager to enjoy the seasonal celebrations, finding ways to adjust their budgets without sacrificing their fall experiences. This presents grocers with significant opportunities to engage consumers through promotions and special deals that cater to budget-conscious shoppers while driving sales.

Pumpkin-flavored products continue to perform exceptionally well, growing in demand each year and contributing to impulse purchases. These seasonal favorites, along with other fall-themed products, have carved out a niche in the grocery market, consistently generating excitement and boosting sales. Grocers are expanding their fall assortments to meet consumer enthusiasm, recognizing that shoppers are eager to embrace the traditions and flavors of the season.

Halloween remains a key sales driver, with consumers showing steady demand for candy and party supplies. Retailers can capitalize on this by offering not only the traditional items but also creative meal solutions and festive products that align with the evolving ways people celebrate. By leveraging limited-edition seasonal products and promoting them as must-try treats, grocers can enhance the shopper experience and deepen engagement, making the most of the fall season’s unique opportunities.

 

Why should you download this report

  • Shoppers are still eager to celebrate the fall season, maintaining steady spending patterns despite economic uncertainties. This report highlights ongoing opportunities for grocers to meet seasonal demand and drive sales.
  • Grocers are focusing on attractive promotional strategies throughout the fall season as consumers actively seek out discounts. This competitive approach outlined in the report is vital in ensuring grocers stay top of mind while increasing sales.
  • The report looks at how pumpkin-flavored products continue to fuel fall sales, especially through impulse purchases. Year-after-year, demand for these seasonal favorites grows, creating a solid market for grocers.
  • Consumers are maintaining their spending on Halloween essentials while exploring new ways to celebrate. The report unveils how grocers who offer innovative meal solutions and festive products stand to enhance the holiday experience and boost sales.
  • Limited-edition and creatively themed products play on tradition and the excitement of the season. The report suggests that grocers can capitalize on this by encouraging impulse purchases through promotions and creative marketing campaigns.
 

Survey Demographics

The findings in this report are based on comprehensive surveys conducted in September 2024, involving 1,266 U.S. shoppers and 113 grocery executives. This dual perspective provides a balanced view of the grocery landscape, combining consumer spending patterns with insights from industry leaders to offer a thorough understanding of how despite economic challenges still eager to enjoy and are finding ways to keep their spending steady this fall.