The report analyzes how shoppers plan to balance convenience, indulgence, and dietary diversity this holiday season.

Table of Content

Summary Why should you download this report Survey Demographics Download
 

Summary

This year’s holiday season promises a significant shift in shopper behaviors as many are planning robust grocery spending, favoring both convenience and dietary inclusivity. With inflation steady, grocers will see shoppers embrace a cautious yet celebratory approach. Omnichannel shoppers, particularly larger households, are expected to lead in spending, blending in-store experiences with digital conveniences, especially curbside pickup.

The report provides a comprehensive view of these trends, highlighting the growing popularity of digital channels as a means to ease holiday preparations. With over 61% of shoppers planning to use curbside pickup, the demand for flexibility and speed is stronger than ever. Grocers must take note as more customers lean into digital solutions for the holiday season.

An inclusive holiday meal strategy is emerging as dietary diversity becomes a top priority. From vegan main courses to menus accommodating dietary restrictions, shoppers are prioritizing variety, reflecting both wellness considerations and changing preferences. Grocers equipped to meet these demands can tap into a festive season shaped by thoughtful, versatile offerings.

 

Why should you download this report

  • Holiday grocery spending is on the rise. Shoppers are planning to spend more this holiday season. Grocers can capitalize on this trend by stocking a variety of festive essentials and ensuring competitive pricing to meet elevated demand.
  • Omnichannel shoppers lead holiday spending. Larger households with omnichannel habits will be the biggest spenders. Grocers should focus on providing a seamless online and in-store experience to attract this valuable segment.
  • Curbside pickup demand surges. More shoppers are choosing curbside pickup for holiday shopping convenience. Enhancing curbside services will allow grocers to meet these needs and build customer loyalty.
  • Dietary-inclusive meals take center stage. This season, shoppers are planning menus that include vegan and diet-restricted options based on the GLP-1 usage. Offering diverse, dietary-friendly items allows grocers to appeal to a broader customer base.
  • Convenience-focused products are in demand. Shoppers are seeking ready-to-eat and premium holiday foods. Grocers can drive impulse purchases by spotlighting these convenient, high-quality items that simplify holiday preparation.
 

Survey Demographics

The insights in this report are drawn from a robust survey conducted in October 2024, featuring responses from 1,237 U.S. shoppers and 119 grocery executives. This dual perspective offers an in-depth view of the grocery landscape, balancing consumer preferences with insights from industry leaders. It provides actionable guidance for grocers aiming to thrive amidst evolving consumer expectations this holiday season.