State of Digital Grocery (Q3) and Key Observations from Groceryshop

Incisiv’s Grocery Doppio platform benchmarks the digital performance of grocers on a quarterly basis. The third quarter digital performance report, released in early October and your recent visit to Groceryshop are the foundations for this session.

Join Grocery Doppio, FMI, and Wynshop for a walkthrough of the key insights from the first nine months of the year in digital grocery. In this session, we will detail key data points around the performance of the grocery industry and also share some new research on personalization and frictionless commerce.

• Digital sales were 3% up in Q3, influencing 72% of all sales.
• Third-party apps bucked the trend and increased their share to 14% of all digital sales.
• Instacart did much better than the competition and showed strong gains.
• Basket sizes for digital increased, prices were largely stable.