Instacart Ads Manager Gets an Enhanced Ad Buying Experience

North America's leading grocery tech company, Instacart, has launched an improved ad buying experience through the company's self-service interface, Ads Manager. This will help brand partners focus on their marketing goals.

Starting today, brand partners of Instacart will begin the creation of a campaign by selecting an objective, which will streamline the setup of their ads by refocusing them on their particular objectives. The new Ads Manager framework offers customized recommendations for the ad formats, targeting, and bidding options to help brands accomplish their campaign goals of "reach," "engage," or "maximize sales." Around 5,500 brand partners on Instacart now have access to more guidance and options thanks to this new objective-based approach.

Instacart also disclosed the availability of shoppable video advertisements for all brand partners as part of the new Ads Manager experience. Shoppable video commercials streamline the process from inspiration and discovery to purchase by blending immersive rich media creative with a selection of in-line shoppable products. Using this new approach, brands may highlight fresh product launches, create complimentary regimens, and even put together ready-to-go baskets for their target consumers. Shoppable video advertisements are already available in Ads Manager and are made to assist CPG brands in reaching or engaging consumers on Instacart based on their campaign objectives.

Advertisers can choose and pin three to 20 immediately shoppable products from their portfolios using Instacart's seamless add-to-cart feature. Shoppable videos on Instacart can be between three and thirty seconds long and autoplay without sound. Consumers can be directed by the new ad unit to a personalized landing page or product information page for more investigation and in-depth storytelling.

"Over the last year, we've built multiple new ad formats to enable brands to drive impact on Instacart by deploying a comprehensive suite of ad solutions. Today marks a significant next step in our ad platform's evolution by making this new format fully available, alongside a new Ads Manager buying experience that helps brands align their campaign setup with business results that matter. We're excited to continue to collaborate with our brand partners to unlock more rich media ads across Instacart that help elevate their brands and products and inspire and engage more consumers,” said the Vice President of Ad Products at Instacart, Ali Miller.

Instacart provides brands of all sizes with a comprehensive selection of full-funnel ad options in Ads Manager that let them engage and excite consumers throughout the whole purchasing process. Pop-Ups, Shoppable Display, Pages, and Shoppable Video are just a few of the new inspirational and discovery products that Instacart has introduced this year. These products use the greatest storytelling and inspiration to increase conversion. These top-of-the-funnel items are a perfect complement to Instacart's core sponsored product offering, which enables brands to optimize sales and category share while securing first-class digital shelf space.

Since its introduction in 2020, Ads Manager has aided brands and agency partners in defining advertising objectives, creating personalized budgets and schedules, managing content, and managing Instacart Ads at the campaign level.