Digital sales in Q2 ($29.5 billion) declined slightly compared to Q1 results ($29.9 billion). Delivery sales are on the rise again. Orders were nearly evenly split between pickup and delivery in Q2, indicating a renewed interest in the convenience of home delivery.

Table of Content

Consumer Behavior: Summer Outlook Digital Performance Snapshot: H1 2023 Principal Takeaways Framework
 

Consumer Behavior: Summer Outlook

  • 18% plan to increase their overall spending on groceries and food over the rest of the year.
  • 79% of shoppers said they planned to spend as much if not more during the 4th of July weekend.
  • 71% of shoppers haven't tried prepared food/meals at their grocer.
 

State of Digital Grocery: H1 2023 Digital Performance Snapshot

  • 49.1% of all digital orders were delivered in Q2, up from 48.5% in Q1.
  • $5.1 billion third-party app sales in Q2, compared to $5.4 billion in Q1.
  • $158.20 average digital basket value at large grocers. The next closest total comes from regional grocers at $82.30.

The Grocery Doppio Performance Report provides an interactive summary of digital performance of the grocery industry. The summary above brings to fore the key highlights from H1 2023

The full report delves deeper into KPIs like Digital Sales, Store Sales, Sales across Digital Fulfillment Methods, and Average Basket Size, among others

 

Principal Takeaways

Digital Sales Remain Flat as Store Sales Increase.

  • Digital sales across the grocery industry accounted for 13.1% of all sales in Q2, with stores responsible for 86.9%.
  • In Q1, digital was 13.9% of total sales, while stores raked in 86.1% of total revenue.

Delivery Sales Make a Comeback.

  • Delivery sales were 49.1% of overall grocery sales in Q2 2023.
  • In Q1, delivery sales represented 45.8% of total digital grocery sales.
  • Delivery sales increased by more than 3% of total digital sales in Q2.
 

Framework

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