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Performance Scorecard
State of Digital Grocery Performance Scorecard: Q3 2024
Digital grocery sales grew by 3.07% in Q3 2024, driven by increased digital promotions and third-party platform expansion. Instacart led the way with a 2.3% market share increase. While digital basket sizes saw a slight uptick, in-store sales remained steady at 87% of total sales, reflecting strong consumer engagement across channels.
Grocery Doppio
October 16, 2024
Performance Scorecard
State of Digital Grocery Performance Scorecard: May 2024
Grocers are offering more discounts while shoppers are interested in more value, with price as the most important factor in their purchase decision. % of digital sales have gone marginally down while % of in-store sales have marginally gone up.
Grocery Doppio
June 10, 2024
Performance Scorecard
State of Digital Grocery Performance Scorecard: H1 2024
H1 grocery sales were $458 billion, up 3.8% compared to H1 '23. Digital sales at $61 billion were up 2.4% compared to H1 '23. Prices are high, even as price increases have reduced, and the average digital shopper baskets have dropped.
Grocery Doppio
July 16, 2024
Performance Scorecard
April 2024: State of Digital Grocery Performance Scorecard
Prepared food sales have risen, with 63% of grocers noting an increase over the past six months, and 69% of them view their prepared food options as a competitive differentiator. The primary drivers of these purchases are convenience and cost.
Grocery Doppio
May 8, 2024
Performance Scorecard
Q1 2024: State of Digital Grocery Performance Scorecard
In Q1 2024, grocery sales remained strong at $230 billion, with digital sales increasing to $31.4 billion and 72% of grocers reporting improved inventory performance compared to the same period last year. Larger retailers, in particular, have seen better inventory availability.
Grocery Doppio
April 10, 2024
Performance Scorecard
February 2024: State of Digital Grocery Performance Scorecard
81% of grocers prioritize personalization for competitiveness, yet 92% of shoppers find their grocery shopping experience lacking in personalization compared to their overall digital experience.
Grocery Doppio
March 13, 2024
Performance Scorecard
January 2024: State of Digital Grocery Performance Scorecard
Digital sales were flat in January. Overall sales continue to be robust and third party sales fulfillment follow the same trend line at around 15%.
Grocery Doppio
February 12, 2024
Performance Scorecard
December 2023: State of Digital Grocery Performance Scorecard
Digital sales increased in December. 69% of all grocery sales were digitally influenced. Third party delivery apps held steady, pickup improved.
Grocery Doppio
January 17, 2024
Performance Scorecard
October 2023: State of Digital Grocery Performance Scorecard
Digital sales were ~$11 billion in October 2023. Third-party platform sales dipped below 16% for the second time this year. Average digital grocery baskets dipped in October 2023.
Grocery Doppio
November 8, 2023
Performance Scorecard
Q3 2023: State of Digital Grocery Performance Scorecard
Digital sales hold steady. Basket sizes up by 12% in Q3 over Q2 but items in basket reduced. Third-party spending fell to an all time low.
Grocery Doppio
October 12, 2023
Performance Scorecard
August 2023: State of Digital Grocery Performance Scorecard
Overall sales were flat, digital was up marginally. Average basket sizes were down to $166 post the July bump. Fewer grocers believe they need third-party platforms to succeed in digital.
Grocery Doppio
September 12, 2023
Performance Scorecard
July 2023: State of Digital Grocery Performance Scorecard
Digital sales were nearly $10 billion, witnessing a 6.1% YoY growth. Basket sizes were up as shoppers ordered more items with large grocers. Third-party sales witnessed a decline of 22% YoY.
Grocery Doppio
August 10, 2023
Performance Scorecard
H1 2023: State of Digital Grocery Performance Scorecard
Digital sales in Q2 ($29.5 billion) declined slightly compared to Q1 results ($29.9 billion). Delivery sales are on the rise again. Orders were nearly evenly split between pickup and delivery in Q2, indicating a renewed interest in the convenience of home delivery.
Grocery Doppio
July 10, 2023
Performance Scorecard
May 2023: State of Digital Grocery Performance Scorecard
Digital sales in May 2023 were nearly $10.0 billion. Digital sales in April 2023 were $9.9 billion. While digital sales witnessed a 19.8% YoY growth, they remained flat this year with only 1.1% MoM growth.
Grocery Doppio
June 12, 2023
Performance Scorecard
Q1 2023: State of Digital Grocery Performance Scorecard
Q1 2023 digital sales at $29.9 billion accounted for 13.9% of overall grocery sales. The share of digital sales witnessed a slight dip of 0.9% in Q1 2023 compared to Q1 2022.
Grocery Doppio
April 6, 2023
Performance Scorecard
February 2023: State of Digital Grocery Performance Scorecard
February 2023 digital sales at $9.8 billion accounted for 13.8% of overall grocery sales. Digital sales saw a marginal growth of 2.1% in February 2023, compared to February 2022.
Grocery Doppio
March 7, 2023
Performance Scorecard
January 2023: State of Digital Grocery Performance Scorecard
Digital sales were 14.7% of overall grocery sales in January 2023. While digital sales were marginally better in Jan'23 compared to Jan'22, its contribution to the overall grocery sales dipped slightly.
Grocery Doppio
February 7, 2023
Performance Scorecard
December 2022: State of Digital Grocery Performance Scorecard
Digital sales were 16.7% of overall grocery sales in December 2022. Digital grocery sales slightly grew by 4.8% in December 2022, compared to November 2022.
Grocery Doppio
January 9, 2023
Performance Scorecard
2022 Performance Scorecard: State of Digital Grocery
Digital sales contribution to overall grocery sales witnessed a dip until May 2022, as shoppers returned to the stores. Digital sales picked up from June 2022, witnessing the highest contribution of the year in November 2022 (17.1%).
Grocery Doppio
January 9, 2023
Performance Scorecard
November 2022: State of Digital Grocery Performance Scorecard
Digital sales were 17.1% of overall grocery sales in November 2022. Digital grocery sales significantly grew by 24.6% in November 2022, compared to October 2022.
Grocery Doppio
December 20, 2022
Performance Scorecard
October 2022: State of Digital Grocery Performance Scorecard
Digital sales were 14.9% of overall grocery sales in October 2022. Digital sales significantly grew by 12.4% in October 2022, compared to September 2022.
Grocery Doppio
November 18, 2022
Performance Scorecard
Q3 2022: State of Digital Grocery Performance Scorecard
Digital sales improved this quarter. Digital grocery sales grew by 14.4% in Q3 2022 compared to Q2 2022. Q3 2022 digital sales at $30.2 billion accounted for 13.4% of overall grocery sales.
Grocery Doppio
October 17, 2022
Performance Scorecard
August 2022: State of Digital Grocery Performance Scorecard
Digital sales were strong. 13.6% of all August 2022 grocery sales were digital. There was a 10.6% increase in digital grocery sales in August 2022 compared to July 2022.
Grocery Doppio
September 14, 2022
Performance Scorecard
July 2022: State of Digital Grocery Performance Scorecard
Digital sales continue to increase this month. 12.9% of all July 2022 grocery sales were digital. There was a 5.7% increase in digital grocery sales in July 2022 compared to June 2022.
Grocery Doppio
August 25, 2022
Performance Scorecard
June 2022: State of Digital Grocery Performance Scorecard
Digital sales slightly increased by 6% in June 2022, compared to May 2022. June 2022 digital sales at $8.8 billion accounted for 12.5% of overall grocery sales.
Grocery Doppio
July 4, 2022
Performance Scorecard
May 2022: State of Digital Grocery Performance Scorecard
Digital sales accounted for 15.2% of total grocery sales at the start of the year (Jan 2022). Due to the increase in in-store traffic over the past five months, the proportion of digital has slowed down.
Grocery Doppio
July 1, 2022
Performance Scorecard
April 2022: State of Digital Grocery Performance Scorecard
March 2022 digital sales at $10.4 billion accounted for 15.1% of overall grocery sales. After recording significantly high digital sales in March 2022, there was a huge dip in April 2022 with digital sales accounting for 13.4% of overall sales.
Grocery Doppio
June 30, 2022
Performance Scorecard
March 2022: State of Digital Grocery Performance Scorecard
March 2022 digital sales at $9.6 billion accounted for 14.1% of overall grocery sales. After a slight dip in February 2022, digital sales this month recovered to January 2022 numbers ($10.4 billion).
Grocery Doppio
June 29, 2022
Performance Scorecard
February 2022: State of Digital Grocery Performance Scorecard
February 2022 digital sales at $10.4 billion accounted for 15.2% of overall grocery sales. Digital sales declined by 7.7% in February 2022, compared to January 2022.
Grocery Doppio
June 28, 2022
Performance Scorecard
H1 2022: State of Digital Grocery Performance Scorecard
Digital sales at the beginning of the year (Jan 2022) were 15.2% of total grocery sales. We've seen the share of digital decelerate over the last six months. However, digital sales are still on track to cross 20% of all grocery sales by 2026.
Grocery Doppio
August 3, 2022
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