Digital sales were 14.9% of overall grocery sales in October 2022. Digital sales significantly grew by 12.4% in October 2022, compared to September 2022.

Table of Content

2023 Digital Outlook Digital Performance Summary: October 2022 Key Takeaways Methodology
 

State of Digital Grocery: 2023 Digital Outlook

2023 Digital Outlook
  • Spending on digital will increase by 2.3% even though overall technology budgets will shrink about 1% next year
  • The three most popular investments will be fulfillment efficiencies (77%), followed by digital basket size nurturing (67%) and system-wide inventory data accuracy/transparency (55%)
  • AI decision capabilities (18%) is the new technology that grocers plan to test and deploy the most in 2023, followed by robotics for fulfillment (15%)
 

Digital Performance Summary: October 2022

  • The Grocery Doppio Performance Report provides an interactive summary of digital performance of the grocery industry. The summary above brings to fore the key highlights from October 2022
  • The full report delves deeper into KPIs like Digital Sales, Store Sales, Sales across Digital Channels and Fulfillment Methods, Average Basket Size, and Average Price per Item, among others
 

Key Takeaways

Digital Sales Vs Store Sales

  • Digital sales were 14.9% of overall grocery sales in October 2022
  • Store sales were 85.1% of the total grocery sales in October 2022
  • Digital sales in October 2022 were $11.8 billion
  • Digital sales in September 2022 were $10.5 billion
  • Digital grocery sales significantly grew by 12.4% in October 2022, compared to September 2022

Digital Commerce Sales Breakdown

  • Third-party sales accounted for 20.9% of all digital grocery sales in October 2022
  • Sales through grocer app were 5.8% of all digital grocery sales in October 2022
  • Grocer website is the primary contributor to total digital grocery sales with 73.3% in October 2022
  • October 2022 third-party sales at $2.5 billion were 20.9% of all digital grocery sales
  • September 2022 third-party sales at $2.4 billion were 22.7% of all digital grocery sales
  • Share of third-party sales dipped by 1.8% in October 2022 compared to September 2022
 

Methodology

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