H1 grocery sales were $458 billion, up 3.8% compared to H1 '23. Digital sales at $61 billion were up 2.4% compared to H1 '23. Prices are high, even as price increases have reduced, and the average digital shopper baskets have dropped.

Table of Content

Impact of GLP-1 State of Digital Grocery: H1 Performance and Analysis Methodology
 

Impact of GLP-1: Lower Baskets, Healthier Assortment

  • 97% consumers have reduced their grocery spending after taking GLP-1
  • Lean protein has emerged as the biggest winner as healthy alternative
  • Expanding and deepening assortment is the most used strategy grocers are using to address change in shopper behavior due to GLP-1
 

State of Digital Grocery: H1 2024 Digital Performance Summary.

  • Overall grocer sales are up by 3.8% Y-o-Y to $458.6 billion
  • 69% of grocery sales were digitally influenced with digital coupons being the top digital influence driver
  • Even though the price increases have reduced, the average digital basket size has gone down in Q2 2024 compared to the last quarter.
 

Methodology

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