H1 grocery sales were $458 billion, up 3.8% compared to H1 '23. Digital sales at $61 billion were up 2.4% compared to H1 '23. Prices are high, even as price increases have reduced, and the average digital shopper baskets have dropped.
Table of Content
![](https://cdn.prod.website-files.com/621ed1db4fa2cb2de34c2b95/625fa7f0037c3413eeb22dd8_key%20takeaway.png)
Impact of GLP-1: Lower Baskets, Healthier Assortment
![](https://cdn.prod.website-files.com/621ed1db4fa2cb2de34c2b95/6694c74ae94e44b491a45293_Digital%20Grocery%20Performance%20Scorecard_%20H1%202024_Page_02.jpg)
- 97% consumers have reduced their grocery spending after taking GLP-1
- Lean protein has emerged as the biggest winner as healthy alternative
- Expanding and deepening assortment is the most used strategy grocers are using to address change in shopper behavior due to GLP-1
State of Digital Grocery: H1 2024 Digital Performance Summary.
![](https://cdn.prod.website-files.com/621ed1db4fa2cb2de34c2b95/6694c76ba9955d9d2bcd7108_Digital%20Grocery%20Performance%20Scorecard_%20H1%202024_Page_03.jpg)
- Overall grocer sales are up by 3.8% Y-o-Y to $458.6 billion
- 69% of grocery sales were digitally influenced with digital coupons being the top digital influence driver
- Even though the price increases have reduced, the average digital basket size has gone down in Q2 2024 compared to the last quarter.
Methodology
![](https://cdn.prod.website-files.com/621ed1db4fa2cb2de34c2b95/6694c78773e3c3e1d47d78f8_Digital%20Grocery%20Performance%20Scorecard_%20H1%202024_Page_10.jpg)
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