Digital sales were strong. 13.6% of all August 2022 grocery sales were digital. There was a 10.6% increase in digital grocery sales in August 2022 compared to July 2022.

Table of Content

Digital Performance Summary: August 2022 Key Takeaways Methodology
 

Digital Performance Summary: August 2022

  • The Grocery Doppio Performance Report provides an interactive summary of digital performance of the grocery industry. The summary above brings to fore the key highlights from August 2022
  • The full report delves deeper into KPIs like Digital Sales, Store Sales, Sales across Digital Channels and Fulfillment Methods, Average Basket Size, and Average Price per Item, among others
 

Key Takeaways

Digital Sales Vs Store Sales

  • Digital sales were 13.6% of overall grocery sales in August 2022
  • Store sales were 86.4% of the total grocery sales in August 2022
  • Digital sales in August 2022 were $10.3 billion
  • Digital sales in July 2022 were $9.3 billion
  • Digital grocery sales grew by 10.6% in August 2022 compared to July 2022

Revenue from Digital Sales Channels

  • Third-party sales accounted for 24.7% of all digital grocery sales in August 2022
  • Sales through grocer app were 6.4% of all digital grocery sales in August 2022
  • Grocer website is the primary contributor to total digital grocery sales with 68.9% in August 2022
  • August 2022 third-party sales at $2.5 billion were 24.7% of all digital grocery sales
  • July 2022 third-party sales at $2.1 billion were 22.5% of all digital grocery sales
  • Share of third-party sales grew by 2.2% in August 2022 compared to July 2022
 

Methodology

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