Digital sales slightly increased by 6% in June 2022, compared to May 2022. June 2022 digital sales at $8.8 billion accounted for 12.5% of overall grocery sales.

Table of Content

Digital Performance Summary: June 2022 Principal Outcomes Analytical Framework
 

Digital Performance Summary: June 2022

  • The Grocery Doppio Performance Report provides an interactive summary of digital performance of the grocery industry. The summary above brings to fore the key highlights from June 2022
  • The full report delves deeper into KPIs like Digital Sales, Store Sales, Sales across Digital Channels and Fulfillment Methods, Average Basket Size, and Average Price per Item, among others
 

Principal Outcomes

Digital Sales Vs Store Sales

  • Digital sales were 12.5% of overall grocery sales in June 2022
  • Store sales were 87.5% of the total grocery sales in June 2022
  • Digital sales in May 2022 was $8.3 billion
  • Digital sales in June 2022 was $8.8 billion
  • Digital grocery sales grew by 6% in June 2022 compared to May 2022

Channel-Based Online Sales Analysis

  • Third-party sales accounted for 24.8% of all digital grocery sales in June 2022
  • Share of third-party sales this month has been the lowest in 2022, with grocers attracting more customers to their own channels
  • Grocer apps were 7.2% of all digital grocery sales in June 2022
  • May 2022 third-party sales at $2.2 billion were 26.9% of all digital grocery sales
  • June 2022 third-party sales at $2.2 billion were 24.8% of all digital grocery sales
  • Share of third-party sales dipped by 2.1% in June 2022 compared to May 2022
 

Analytical Framework

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