Grocers are offering more discounts while shoppers are interested in more value, with price as the most important factor in their purchase decision. % of digital sales have gone marginally down while % of in-store sales have marginally gone up.
Table of Content
Shopper and Grocer Survey : Summer of Value (May '24)
- 77% of grocers will offer the same or more discounts this summer compared to last summer.
- 89% of grocers said that preserving volume is a reason to increase discounting this year.
- 93% of shoppers say price is an important or extremely important factor in their purchase decision.
- 32% of shoppers said that they chose to shop in-store instead of online because of cost reasons.
Key Performance Metrics: May 2024
- Digital grocery is 12.7% of overall sales.
- The % of delivery sales and the % of pickup sales are close to an even split at 51% and 49% respectively.