Grocers are offering more discounts while shoppers are interested in more value, with price as the most important factor in their purchase decision. % of digital sales have gone marginally down while % of in-store sales have marginally gone up.

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Shopper and Grocer Survey: Summer of Value (May '24) Key Performance Metrics: May 2024
 

Shopper and Grocer Survey : Summer of Value (May '24)

  • 77% of grocers will offer the same or more discounts this summer compared to last summer.
  • 89% of grocers said that preserving volume is a reason to increase discounting this year.
  • 93% of shoppers say price is an important or extremely important factor in their purchase decision.
  • 32% of shoppers said that they chose to shop in-store instead of online because of cost reasons.
 

Key Performance Metrics: May 2024

  • Digital grocery is 12.7% of overall sales.
  • The % of delivery sales and the % of pickup sales are close to an even split at 51% and 49% respectively.