February 2022 digital sales at $10.4 billion accounted for 15.2% of overall grocery sales. Digital sales declined by 7.7% in February 2022, compared to January 2022.

Table of Content

Digital Performance Summary: February 2022 Key Observations Methodology
 

Digital Performance Summary: February 2022

  • The Grocery Doppio Performance Report provides an interactive summary of digital performance of the grocery industry. The summary above brings to fore the key highlights from February 2022
  • The full report delves deeper into KPIs like Digital Sales, Store Sales, Sales across Digital Channels and Fulfillment Methods, Average Basket Size, and Average Price per Item, among others
 

Key Observations

Digital Sales Vs Store Sales

  • Digital sales were 14.1% of overall grocery sales in February 2022
  • Store Sales were 85.9% of the total grocery sales in February 2022
  • Digital sales in January 2022 was $10.4 billion
  • Digital sales in February 2022 was $9.6 billion
  • Digital grocery sales decreased by 7.7% in February 2022 compared to January 2022

Online Sales Across Digital Channels

  • Third-party sales accounted for 28.4% of all digital grocery sales in February 2022
  • Sales through grocer app were 8.2% of all digital grocery sales in February 2022
  • Grocer website is a primary contributor to digital grocery sales with 63.4% in February 2022
  • January 2022 third-party sales at $3.3 billion were 31.3% of all digital grocery sales
  • February 2022 third-party sales at $2.7 billion were 28.4% of all digital grocery sales
  • Third-party sales dipped by 18.2% in February 2022 compared to January 2022
 

Methodology

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