March 2022 digital sales at $9.6 billion accounted for 14.1% of overall grocery sales. After a slight dip in February 2022, digital sales this month recovered to January 2022 numbers ($10.4 billion).

Table of Content

Digital Performance Summary: March 2022 Fundamental Takeaways Methodology
 

Digital Performance Summary: March 2022

  • The Grocery Doppio Performance Report provides an interactive summary of digital performance of the grocery industry. The summary above brings to fore the key highlights from March 2022
  • The full report delves deeper into KPIs like Digital Sales, Store Sales, Sales across Digital Channels and Fulfillment Methods, Average Basket Size, and Average Price per Item, among others
 

Fundamental Takeaways

Online Orders Vs In-Store Purchases

  • Digital sales were 15.1% of overall grocery sales in March 2022
  • Store Sales were 84.9% of the total grocery sales in March 2022
  • Digital sales in February 2022 was $9.6 billion
  • Digital sales in March 2022 was $10.4 billion
  • Digital grocery sales grew by 8.3% in March 2022 compared to February 2022

Online Sales Performance Across Various Platforms

  • Third-party sales were 29.9% of all digital grocery sales in March 2022
  • Sales through grocer app were 8.1% of all digital grocery sales in March 2022
  • Grocer website continues to primarily contribute to the overall digital grocery sales with 62.1% in March 2022
  • February 2022 third-party sales at $2.7 billion were 28.4% of all digital grocery sales
  • March 2022 third-party sales at $3.1 billion were 29.9% of all digital grocery sales
  • Third-party sales grew by 14.8% in March 2022 compared to February 2022
 

Approach

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