Digital sales accounted for 15.2% of total grocery sales at the start of the year (Jan 2022). Due to the increase in in-store traffic over the past five months, the proportion of digital has slowed down.

Table of Content

Digital Performance Summary: May 2022 Key Findings Framework
 

Digital Performance Summary: May 2022

  • The Grocery Doppio Performance Report provides an interactive summary of digital performance of the grocery industry. The summary above brings to fore the key highlights from May 2022
  • The full report delves deeper into KPIs like Digital Sales, Store Sales, Sales across Digital Channels and Fulfillment Methods, Average Basket Size, and Average Price per Item, among others
 

Key Findings

Web-Based Sales Vs Retail Sales

  • Digital sales were 11.9% of overall grocery sales in May 2022
  • Store Sales accounted for 88.1% of the total grocery sales in May 2022
  • April 2022 digital sales were 13.4% of overall grocery sales
  • May 2022 digital sales were 11.9% of overall grocery sales
  • Digital grocery sales declined by 10.8% in May 2022 compared to April 2022

Performance of Digital Sales Channels

  • Third-party sales were 26.9% of  all digital grocery sales in May 2022
  • Sales through grocer app were 7.5% of all digital grocery sales in May 2022
  • Grocer website continues to primarily contribute to the overall digital grocery sales with 65.7% in May 2022
  • April 2022 third-party sales at $2.6 billion were 28.4% of all digital grocery sales
  • May 2022 third-party sales at $2.2 billion were 26.9% of all digital grocery sales
  • Third-party sales declined by 15.4% in May 2022 compared to April 2022
 

Framework

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