March 2022 digital sales at $10.4 billion accounted for 15.1% of overall grocery sales. After recording significantly high digital sales in March 2022, there was a huge dip in April 2022 with digital sales accounting for 13.4% of overall sales.

Table of Content

Digital Performance Summary: April 2022 Critical Observations The Research
 

Digital Performance Summary: April 2022

  • The Grocery Doppio Performance Report provides an interactive summary of digital performance of the grocery industry. The summary above brings to fore the key highlights from April 2022
  • The full report delves deeper into KPIs like Digital Sales, Store Sales, Sales across Digital Channels and Fulfillment Methods, Average Basket Size, and Average Price per Item, among others
 

Critical Observations

Web Sales Vs Retail Sales

  • Digital sales were 13.4% of overall grocery sales in April 2022
  • Store Sales accounted for 86.6% of the total grocery sales in April 2022
  • The contribution of digital to overall grocery sales has been the highest (15.2%) in January 2022
  • Digital sales in March 2022 was $10.4 billion
  • Digital sales in April 2022 was $9.3 billion
  • Digital grocery sales declined by 10.6% in April 2022 compared to March 2022

Digital Channel Sales Composition

  • Third-party sales were 28.4% of  all digital grocery sales in April 2022
  • Sales through grocer app were 6.7% of all digital grocery sales in April 2022
  • Grocer website continues to primarily contribute to the overall digital grocery sales with 64.9% in April 2022
  • March 2022 third-party sales at $3.1 billion were 29.9% of all digital grocery sales
  • April 2022 third-party sales at $2.6 billion were 28.4% of all digital grocery sales
  • Third-party sales declined by 16.1% in April 2022 compared to March 2022
 

The Research

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