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Digital sales were 14.7% of overall grocery sales in January 2023. While digital sales were marginally better in Jan'23 compared to Jan'22, its contribution to the overall grocery sales dipped slightly.
Table of Content
Sustainability Practices: 2023 Outlook
- 76% of grocers say the improving sustainability is a C-level goal for their organization
- 73% of of shoppers would like sustainability related product information on the product and on digital channels
- 37% of shoppers will pay a premium for sustainable products
Digital Performance Summary: January 2023
- The Grocery Doppio Performance Report provides an interactive summary of digital performance of the grocery industry. The summary above brings to fore the key highlights from January 2023
- The full report delves deeper into KPIs like Digital Sales, Store Sales, Sales across Digital Channels and Fulfillment Methods, Average Basket Size, and Average Price per Item, among others
Key Takeaways
Digital Sales Vs Store Sales
- Digital sales were 14.7% of overall grocery sales in January 2023
- Store sales were 85.3% of the total grocery sales in January 2023
- Digital sales in January 2023 were $10.7 billion
- Digital sales in January 2022 were $10.4 billion
- Digital sales saw a marginal growth of 2.9% in January 2023, compared to January 2022
Sales Performance Across Digital Platforms
- Third-party sales accounted for 18.1% of all digital grocery sales in January 2023
- Sales through grocer app were 6.7% of all digital grocery sales in January 2023
- Grocer website is the primary contributor to total digital grocery sales with 75.2% in January 2023
- January 2023 third-party sales at $1.9 billion were 18.1% of all digital grocery sales
- January 2022 third-party sales at $3.3 billion were 31.3% of all digital grocery sales
- Share of third-party sales dipped by 13.2% in January 2023 compared to January 2022
Method
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