Digital sales continue to increase this month. 12.9% of all July 2022 grocery sales were digital. There was a 5.7% increase in digital grocery sales in July 2022 compared to June 2022.

Table of Content

Digital Performance Summary: July 2022 Key Insights Methodology
 

Digital Performance Summary: July 2022

  • The Grocery Doppio Performance Report provides an interactive summary of digital performance of the grocery industry. The summary above brings to fore the key highlights from July 2022
  • The full report delves deeper into KPIs like Digital Sales, Store Sales, Sales across Digital Channels and Fulfillment Methods, Average Basket Size, and Average Price per Item, among others
 

Key Insights

Digital Sales Vs Store Sales

  • Digital sales were 12.9% of overall grocery sales in July 2022
  • Store sales were 87.1% of the total grocery sales in July 2022
  • Digital sales in June 2022 was $8.8 billion
  • Digital sales in July 2022 was $9.3 billion
  • Digital grocery sales grew by 5.7% in July 2022 compared to June 2022

Online Revenue Across Multiple Channels

  • Third-party sales accounted for 22.5% of all digital grocery sales in July 2022
  • Sales through grocer app were 6.9% of all digital grocery sales in July 2022
  • Grocer website is the primary contributor to total digital grocery sales with 70.6% in July 2022
  • June 2022 third-party sales at $2.2 billion were 24.8% of all digital grocery sales
  • July 2022 third-party sales at $2.1 billion were 22.5% of all digital grocery sales
  • Share of third-party sales dipped by 2.3% in July 2022 compared to June 2022
 

Methodology

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