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Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
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Posts by
Miloni Thakker
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Article
Grocery Industry's Shift to CTV for Smarter Advertising
Connected TV is reshaping grocery advertising with personalized, data-driven campaigns. Grocers are leveraging retail media networks and CTV to boost engagement, drive sales, and optimize spend.
March 26, 2025
Article
Tariffs Could Shake Up Grocery Prices—Here's What to Expect
New tariffs on imports from Mexico, Canada, and China are raising grocery prices and disrupting supply chains. Grocers face rising costs, prompting shifts to domestic sourcing and cost-saving strategies. Shoppers, especially low-income households, are already cutting back on staples.
March 25, 2025
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About Author
Miloni Thakker
With a background in media, PR, and fashion, Miloni Thakker is currently an Analyst at Incisiv, focusing on insights and trends shaping the retail industry. Previously, she held editorial roles at ELLE and Harper’s Bazaar and worked with leading brands like Adfactors PR and Tommy Hilfiger.
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